MDS Custom Exhibit & Tradeshow Booth Builder
Zenetti Wheels
OBJECTIVES: Zenetti Wheels, whose products have been featured on MTV’s Pimp My Ride and Spike TV’s Ride With Flex, wanted to bring its lifestyle-marketing program to the tradeshow floor. The exhibit had to support thirty-plus wheels and three vehicles in addition to providing a lounge style private meeting area.
SOLUTIONS: In order to maximize the use of this limited space, MDS Exhibits created a custom two-story booth fully equipped with a lounge, multiple wheel walls, and a “fashion show” runway/wheel display. In order to support numerous wheels, hard wall panels were constructed from aluminum tubing and laminates. Additional product was set on the internally lit wheel runway. Behind the runway, promotional films were screened on a large projection surface. The Zenetti name and logo was recreated from sculpted letters and placed on the outer walls of the upper structure.
RESULTS: The exhibit fully achieved itsunique goals and was dubbed by attendees as “Club Z”. The decision to place the Zenetti name and logo at an elevated point paid off, as it was credited for helping to drive traffic to the booth.