MDS Custom Exhibits & Tradeshow Displays: Motorcycle Exhibit
Progressive Suspension
OBJECTIVE: Progressive Suspension, the largest and most innovative aftermarket motorcycle suspension manufacturer in the United States, wanted a bold new look for its exhibits program. The new exhibit would have to support large format graphic prints as well as prominently display the company’s various suspension products.
SOLUTIONS: To create an ultra-modern effect, a back-wall and information kiosk were built using aluminum/laminate panels. Product was displayed in light-box cabinets in front of oversized backlit graphic prints. The back-wall also included an exhibit length header system and multiple storage cabinets.
RESULTS: According to Progressive’s exhibit staff, the new display brought in a higher than average amount of foot-traffic, and was praised by the attendees. Several elements of the exhibit kit were re-purposed for use at smaller shows. The kit assembled in less than eight man-hours and required minimal handling.