Mothers, Inc
OBJECTIVES: Mothers Polish’s marketing plan called for a colorful display that could effectively communicate its corporate branding efforts and showcase its product line.
SOLUTIONS: The 60' x 120' custom exhibit featured elaborate plastic structures in the same colors featured in Mothers Polish packaging. The exhibit also featured four product display kiosk/towers that supported oversized red ribbons similar to wax-can lids. The Mothers name and logo was highly visible, backlit, and placed on top of the kiosks.
RESULTS: The booth attracted large crowds and won praise for creating a sense of excitement with its lively and imaginative visual approach.