MDS Exhibits: Sports Marketing Vehicle Unveiling Event - Automotive Turntable Events
American Suzuki Motor Corporation
OBJECTIVES: American Suzuki Motor Corporation (ASMC) wanted to connect its new Aerio mini sports utility vehicle to an active, adventuresome lifestyle for its press reveal at the New York International Auto Show.
SOLUTIONS: Prior to its unveiling, the Aerio was hidden inside of an inflated, oversize rubber gym bag placed on top of a Turntable Works - Standard Automobile Turntable. Once the bag wag was deflated and the Aerio unveiled, action sports star Travis Pastrana executed a motorcycle jump across the stage. A truss system rigged with MDS Self-lifting Systems was used to hang an oversized LED Wall. The wall showed a live video feed of Pastrana’s performance. An additional truss tower was used as a mount for pyrotechnic effects.
RESULTS: This highly dramatic event attracted large amounts of press coverage from outlets both in U.S. and overseas markets.