MDS Custom Exhibits & Tradeshow Exhibit Fabricator
MKW, Inc
OBJECTIVES: Wheel manufacturer MKW Alloy Inc. wanted to a stylish exhibit with great aesthetic appeal and lots of graphic areas to show off its product lines at tradeshows.
SOLUTIONS: A 20’ x 40’ conference room was placed in center of 40’ x 60’ booth space. The room’s interior (not shown) was crated with high-end wood laminates and furnished to provide a comfortable setting for meetings. Outside the room, oversized graphic banners were hung on aluminum tubing rigged to the top of the conference room walls. Wheels were displayed in attractive cases while individual products were displayed on pedestals.
RESULTS: The unusual look of this highly praised exhibit attracted heavy foot-traffic and resulted in one of the most successful exhibits in MKW’s history.