MDS Custom Exhibit & Tradeshow Display Builder
Magnaflow Performance
OBJECTIVES: MagnaFlow Performance Exhaust wanted to use its exhibits program to underscore its reputation as the leading performance exhaust manufacturer. The exhibit also required adequate lounge space for increased foot-traffic during celebrity appearances.
SOLUTIONS: A combination of acrylic covered columns, truss, and audio-visual effects were used to create a high-tech/industrial environment. The futuristic feel was bolstered through the use of chrome-plated mannequins as holders for Magnaflow’s products.
RESULTS: MagnaFlow reported that the exhibit helped to solidify its dominance in the automotive aftermarket industry.