MDS Custom Exhibits & Tradeshow Displays
Lasonic Electronics Corporation
OBJECTIVES: Lasonic Electronics Corporation’s event-marketing plans called for significant changes to their existing tradeshow booth. To improve the overall art direction, they requested MDS Exhibits to re-purpose and refurbish the properties.
SOLUTIONS: The old laminates and graphics were removed and replaced with satin aluminum and bright blue laminates to create a modernistic two-tone look. Minor structural repairs were also conducted and vinyl cutouts of the company’s logo were added to the exhibit. The improvements were performed on a dozen product display stations, one large conference room, and forty shelves.
RESULTS: During the 2006 Consumer Electronics Show, Lasonic experienced a considerable increase in foot traffic at its booth. It also received positive feedback regarding the new look from both existing clients and many new attendees.