K & N Filters
OBJECTIVE: K&N Filters, the industry leader in high flow performance air filters, wanted to create a fun environment where it could display its products and sales representative could socialize with distributors.
SOLUTIONS: The central display area consisted of four sloping hard-wall pillars with a laminate finish, and topped with a ribbon of bent sheet aluminum emblazoned with K&N’s logo. Each pillar came with an internally wired electrical outlet and could be outfitted with either flat screen televisions for promotional footage or computers displaying complete product information.
RESULTS: The exhibit proved to be a popular spot for K&N’s clientele and facilitated new business at a variety of trade and consumer shows over the course of several years.