MDS Custom Exhibits & Tradeshow Displays

CASE STUDIES: PHARMACEUTICAL 1

Irvine Pharmaceutical Services - Custom Exhibit

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OBJECTIVES: Irvine Pharmaceutical Services, Inc., a contract-testing laboratory providing expert analytical chemical and microbiological testing services for the Pharmaceutical, Biotechnology, and Medical Device industries, needed an exhibit that powerfully communicated its corporate branding for the firm’s trade show debut.

SOLUTIONS: The centerpiece of the Irvine Pharmaceutical Services exhibit was a custom-built 20’ backwall featuring an oversized light box wall with four translucent graphics prints. The display also included powder-coated aluminum wall panels with light-diffusing centers (lit blue), chocolate wood laminate modular wall panels, matching planters, and an internally lit information counter.

RESULTS: The display successfully debuted at the AAPS National Biotech Conference at the San Diego Convention Center, where it was praised for its appearance and branding by visitors. The exhibit is scheduled for several more appearances at pharmaceutical industry events.