MDS Custom Exhibit & Trade Show Display Builder
Enzo Wheels
OBJECTIVES: Luxury wheel manufacturer Enzo Wheels required a show service conscious, easy–to assemble, custom trade show exhibit. This goal was essential as Enzo was managing all aspects of its exhibit program.
SOLUTIONS: Simplicity
was the watchword for this design. Lightweight aluminum tubing was employed
to create the arches and wheel displays, while custom wood constructed panels
and cabinets were used to create the back wall.
RESULTS: The display
was assembled by Enzo’s event marketing staff in less than eight man-hours,
keeping shipping and drayage charges to a bare minimum. The booth’s
unusual design attracted a substantial number of curious visitors and helped
to boost awareness of the Enzo brand among wheel retailers.