MDS Custom Exhibit Builder Tradeshow Display Manufacuter
Enkei International
OBJECTIVES: Enkei International, a wheel manufacturer known primarily as an original equipment provider for the automotive industry, decided to announce its entry into the consumer automotive aftermarket via trade shows. To do this, Enkei requested an exhibit that could capture its branding efforts using signage and lifestyle graphics, while including space for several vehicles and showcasing as many wheels as possible. In addition, the exhibit had to accommodate heavy foot traffic while providing ample conference and storage space.
SOLUTIONS: A three-dimensional recreation of the Enkei logo was built using modular panels from MDS Exhibit's sister company, Modular Display Systems. The panels were fully Velcro-adaptable and provided more than five hundred square feet of graphics area as well as two ninety-six square-foot conference rooms and a storage closet. Four Enkei sponsored vehicles were placed in the outer perimeter of the booth. To support numerous wheels, freestanding wheel racks were purpose-built using aluminum tubing, each one supporting eight wheels.
RESULTS: The exhibit exceeded all corporate expectations in terms of foot traffic and was praised by attendees. Enkei's exhibit program has been credited for helping to build the company's distributorship network and ensuring a successful launch for its aftermarket wheels.