BSN
OBJECTIVES: BSN, a leading manufacturer of energy and protein drinks as well as nutritional supplements, wished to create an inviting exhibit that was equipped to sell its products to the general public. The exhibit also needed to communicate to potential retailers a sense of the company as a valuable corporate partner.
SOLUTIONS: The exhibit
featured four brushed aluminum corner towers with internally lit product
display cabinets. The towers were joined with a custom truss system that
provided structural integrity and a large platform for graphic prints. Wood
constructed hard walls and cabinets were employed to create a private conference
room and two reception/serving areas. The serving areas included back-bars
for beverage preparation.
RESULTS: BSN is one of
the most rapidly growing companies in its industry. It has attributed a
large part of its success to participation in U.S. trade shows.