MDS Custom Exhibits & Consumer Automotive Shows - ASMC Displays
American Suzuki Motor Corporation
OBJECTIVES: MDS Exhibits was contracted by American Suzuki Motor Corporation (ASMC) to bring the “Suzuki Square” branded auto dealership environment onto the auto show floor. The aim of “Suzuki Square” was to build brand-recognition through Suzuki's participation at consumer auto shows, and to familiarize dealership owners with the new look via exhibition at the National Association of Automobile Dealers (NADA) Convention and Exposition.
SOLUTIONS: Four auto show exhibit kits were created using MDS Exhibits' exclusive alumininum-based construction techniques. The kits each included multiple kiosks and low profile automobile turntables (provided by Turntable Works) The exhibits were the centerpiece of a forty-show tour executed by the MDS event management team.
RESULTS: Over the course of a six month internal tracking study, sales and profitability of the fifty dealerships featuring the “Suzuki Square” design were double the level at non-Suzuki Square Dealers.