MDS Custom Exhibits & Tradeshow Displays
YUKO
OBJECTIVES: YUKO, a leading manufacturer of fine hair care products wanted to bolster its image in the U.S. by bringing an upscale salon experience to tradeshows.
SOLUTIONS: Traditional, wood constructed, hard-walls were combined with attractive high-end laminates and large-scale graphics to create a posh salon environment. The exhibit included extensive shelving to support the entire YUKO product line.
RESULTS: According to our contacts at YUKO, the exhibit effectively communicated its image, leveraged high levels of foot traffic, and was well received by their target audience.