MDS Custom Exhibits & Tradeshow Displays Southern California
BSN
OBJECTIVES: BSN needed a highly efficient 20’ x 20’ display to promote its Endorush product line, a popular energy beverage aimed at a broad audience at four trade shows. The booth also needed to provide ample room for storage.
SOLUTIONS: Panel systems from MDS sister company Modular Display Systems were used to create a fully re-configurable exhibit. The back-wall/storage area, along with two corner towers, was covered with a satin aluminum laminate. The corner towers were internally lit and supported a large quantity of product. To establish branding, a 16’ wide x 16’ high graphic print emblazoned with the Endorush logo was attached to the outer exhibit wall.
RESULTS: According to BSN, the booth’s design attracted much attention and substantial foot traffic. The exhibit was praised for helping to raise brand awareness of this fast-growing entry in the ultra-competitive energy drink market.