MDS Custom Exhibits & Trade Show Displays -- Designer & Manufacturer
Baker Tanks
OBJECTIVES: Baker Tanks contracted MDS Exhibits to create a premium exhibit for use at several tier one industrial trade shows. The targeted shows featured many large-scale exhibits. It was therefore essential that the exhibit cut through the visual clutter in order to capture attendees' attention.
SOLUTIONS: A 16’ wide header system was placed diagonally across the center of the 20’ x 20’ exhibit -- providing maximum visibility from all directions and creating an inviting, open space. To further increase visibility, three 8’ tall light-boxes displaying images of its products were positioned below the header system. Scale models of Baker Tanks’ rental products (not pictured here) were also created and showcased on custom display pedestals.
RESULTS: According to Baker Tanks, the exhibit dominated the show’s visual landscape and foot traffic was substantially greater than prior shows.